Benefits of Scent Marketing

When scents are part of the shopping experience, the results are in happier customers that will love to spend more time in that environment and it can be an effective means of drawing people into your premises. Studies have shown that people stay 44% longer in a pleasant smelling space. People become accustomed to the level of luxury and service professionalism that you offer and they look forward to that pleasant sense of familiarity on their next visit.

Building a stronger emotional association between customer and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay. (Martin Lindstrom, 2005)

Pleasant scents in a retail environment improved the perception of customers as to the evaluation of the retail environment and merchandise. It also improved customers' intentions to revisit the store. (Spangenberg, 1996)

55%

Increased Sales

In 2005, when Exxon On The Run convenience stores in North Carolina highlighted a new brewing system with coffee scents from a scent marketing company, coffee sales perked up by a healthy 55%.

Businesses are seeing positive results in their bottom line with customers and visitors lingering longer in their premises that have implemented scent branding. Let us help you to create a unique experience with the use of a signature scent that captures the essence of your brand and engages your target market. It will become a lasting experience imprinted in your customers’ memories.

Please check our Solutions to see benefits of specific businesses. You can also visit our Online Store and shop by your requirement.